The risk of coming to Colombia is falling in love with its landscape, its people, its cuisine, its fairs and festivities and its artisans and their colors

The campaign was created as a response to the great deal of questions raised at international fairs concerning the risks involved in visiting Colombia. From there, rose the idea of facing the problem of lack of knowledge about Colombia and changing the negative perception the world could have by underlining the positive.

The goal of the campaign is to present Colombia to international tourists as a vacation alternative by showing that the only risk in coming is to fall in love with its landscapes, people, food, fairs, festivals, handicrafts, colors, and all the experiences the country can offer a tourist.

The campaign is based on the testimonials of nine foreigners who came to Colombia for a short time and decided to stay for good. People of different ages, sexes, professional profiles, and interests were chosen. We were thus able to send the message that 'there's room for every one here'. The testimonials were the material for the design of a stand for Colombia's participation in international fairs during 2008, printed material directed to the press, tourist sector professionals, the general public, and our website.

At present the campaign is being promoted in fifteen countries: Argentina, Brazil, Canada, Chile, China, Ecuador, Germany, Italy, Mexico, Peru, Spain, the United Kingdom, the United States, Venezuela, and the Caribbean.

We invite you to become acquainted with the more detailed material of our campaign - Colombia, the only risk is wanting to stay and the videos of the foreigners in love with Colombia who decided to stay and live in our beautiful country. An incredibly diverse country. Varied geography and climates, a history full of mystery and adventure, cheerful and hospitable people, and cultures that have fascinated the world for centuries.